Monday, June 1, 2009

Is Sony Ericsson's new Satio the strongest contender yet to challenge the iPhone?...

Struggling phone maker Sony Ericsson has unveiled its new 'flagship' handset which it claims will topple the iPhone from its touchscreen pedestal. The Satio phone combines a 12.1 megapixel camera with a Walkman to create 'the best of both our products', said Nathan Vautier, managing director of Sony Ericsson UK.

It also offers free access to Hollywood movies and a touch-screen keypad. 'This is a new Sony Ericsson you see before you today,' Steve Walker, vice president of marketing, Sony Ericsson Mobile, said at the launch in London. 'It's taking all the things we have become... and taking a big step beyond.'

The world's fourth-largest maker of mobile phones is launching the phone, along with two others, to help stall a slump in mobile phone sales. Worldwide mobile phone sales fell by 8.6 per cent in the first quarter of the year, according to research firm Gartner.

Is Sony Ericssons new Satio the strongest contender yet to challenge the iPhone

Sony Ericsson posted a £293 million loss in that time and demand for its handsets fell by around 35 per cent, which the company attributed to the global financial crisis. Gartner said 'mid-market' phones, those traditionally sold by Sony Ericsson, suffered the deepest dip in sales.

But the market for 'smartphones' such as the iPhone and the Nokia 5800 was growing, it said. The new Satio is also a 'smartphone'. It features applications for websites such as YouTube and Facebook and it also boasts free access to Hollywood movies and a touch-screen keypad.

Mr Vautier said the Satio - previously called the Idou - and the other new phones, the Aino and Yari handsets, 'revolutionise' the mobile phone gaming and audio experience by merging communication and entertainment.

The Yari phone is focused primarily on games and allow users to play using hands-free technology in a similar way to Nintendo's Wii console. While the Aino handset can be connected to a Playstation 3 to enable users to access media content on their gaming console from their mobile. The products are set to hit the high street later this year.

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