"With respect to how it’ll get monetized, our first priority is on the advertising side. We do expect over time to see micropayments and other forms of subscription models coming as well. We’ll be announcing additional things in that area literally very, very soon. We are making very good progress now with small, medium, and even large-scale video studios."
Recently Google signed a partnership deal with Sony Pictures to show full length movies. Under that deal films will be shown using a video player from Crackle, which happens to be Sony Pictures owned website. Besides this deal, Google has also successfully made deals with CBS, MGM, Lionsgate, Starz and BBC in their effort to acquire TV and film contents.
It was also expected that Google will incorporate the following changes which we have already covered.